Turn Your Product Usage Data Into
Customer Insights
GrowthCues helps growth-focused B2B SaaS teams uncover actionable insights from product usage data intelligently. Understand customer behavior and product growth without complex dashboards, dedicated data teams, or time-consuming analysis.
Struggling to Turn Product Usage Data into Actionable Customer Insights? 🪄
You know your product usage data holds the key to growth and success. But translating raw usage numbers into strategies that improve customer success and retention is often challenging.
❗Dashboards Show the 'What', Not the 'Why': Standard product analytics tools show what has happened, but rarely explain why things are happening or which specific customers need attention most. Your dashboards don't give you the answers you need?
❗Analysis Takes Valuable Time: Your team spends significant time analyzing data, pulling them away from engaging customers and strategic work.
❗Reacting Too Late: Are you often discovering issues like churn risk or activation problems only after they've become critical?
❗Missing Crucial Context: You need to understand how product usage impacts customer retention and activation, but uncovering those correlations feels impossible without an army of data scientists.
❗Insights Don't Reach the Front Lines: Translating product data findings into practical actions for your customer success can be difficult.
➡️ You need a clearer path from data to deep customer understanding and effective action.
GrowthCues: Understand Your Customers, Act Proactively
GrowthCues connects complex product usage data with clear, actionable customer insights. We help your Product and Customer Success teams understand how customers use your product, why their behavior matters, and what steps to take next.
💡 Get Explanations, Not Just Charts: Receive AI-generated summaries in plain English that clarify complex trends, specifically for individual customers.
💡 Guide Your Customer Success Efforts: Automatically identify customers needing attention, explain the reasons, and suggest practical actions for your CSMs.
💡 See the Full Picture with Context: Understand the 'who' behind the usage with relevant company data displayed alongside product analytics. Identify the drivers and blockers for customer retention and activation.
💡 Shift from Reactive to Proactive: Pinpoint potential churn, activation hurdles, and expansion opportunities early using predictive health scores and influence analysis.
💡 Automate Complex Analysis: Free up your team by letting our AI handle the intensive work of data correlation, pattern recognition, and interpretation.
➡️ Move beyond guesswork. Gain a deeper understanding of your customers and drive product growth with confidence.
How It Works
Getting started with GrowthCues is designed to be simple and efficient.
✅ Connect Your Data Warehouse: Securely link GrowthCues to your existing BigQuery or Snowflake warehouse containing your Segment or RudderStack data. Setup is quick, requiring no complex configurations. (Your data remains secure, processed in your chosen region - EU or US).
✅ AI Analysis Engine: Our AI analyzes hundreds of factors daily – engagement patterns, customer retention, activation steps, and more – focusing on individual customer accounts. AI models are updated frequently to stay relevant to your product and user behavior.
✅ Receive Clear Customer Insights: Get understandable, narrative insights enriched with context and practical recommendations, accessible in the GrowthCues app and summarized in daily Slack digests. Know which customers need focus and what your team can do.
Capabilities to Enhance Your Customer Understanding
GrowthCues provides the tools needed to effectively analyze and act on customer behavior.
Customer-Level Insights
Go beyond aggregate data. Examine detailed usage patterns, trends, and AI-generated explanations for individual accounts.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
AI Narratives & Action Recommendations
Understand what's happening with a customer's engagement or activation through clear summaries, paired with suggested actions for your team.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
Integrated Customer Context
Automatically incorporate relevant company details (industry, size, funding, location etc.) next to usage insights for a more complete picture.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
Influence Analysis
Automatically pinpoint which product features or usage behaviors correlate strongly with success or friction for specific customers, removing the need for manual correlation studies.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
Predictive Health Scores
Use custom-trained models to identify accounts at risk of churn or those facing activation challenges early on.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
Automated Engagement Monitoring
Track key B2B SaaS metrics at the account level, with AI highlighting significant shifts or potential issues.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
Customer Journey Tracking
Define key activation milestones and let GrowthCues monitor progress, pinpoint blockers, and provide insights for individual accounts automatically.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
Daily Slack Updates
Keep Product and CS teams aligned with a daily summary of key customer insights, opportunities, and risks sent directly to Slack.
GrowthCues surfaces fresh product growth insights from your product data automatically. It tracks several hundreds of factors about product usage, engagement, activation and retention, and surfaces product growth signals for your B2B SaaS team.
No complex dashboards or time-consuming analysis needed. GrowthCues explains in plain language how your product influences customer activation and engagement.
Get a concise overview of what's happening with your customers, Understand current issues and opportunities. Access detailed explanations and evidence with a single click.
Pricing
Seed
No credit card required
- Automated product analytics with daily growth insights
- Company-level B2B SaaS metrics and benchmarking
- Interactive Metrics Narratives for easy comprehension of product engagement issues and opportunities
- Daily product growth digests to your team's Slack
- 2 admin users, unlimited Slack team member access
Sprout
No credit card required
- Product activation journeys
- Automated activation journey insights
- Influence Analysis
- Activation journey designer
- Email support
Blossom
No credit card required
- Company-level insights
- Company-level influence analysis
- Predictive health scores
- Slack Connect Support
Questions & Answers
GrowthCues is an AI-powered analytics tool for B2B SaaS teams. It analyzes your product data to deliver actionable customer insights, helping Product and Customer Success teams understand user behavior, predict outcomes, and act proactively – without needing complex dashboards or extensive manual analysis.
GrowthCues securely connects to your data warehouse (BigQuery/Snowflake with Segment/RudderStack data). Our AI analyzes usage patterns daily at the customer level, enriches this with company context, and generates plain English insights, predictions, and recommendations delivered via our app and Slack.
GrowthCues is designed for growth-focused B2B SaaS teams, including Product Leaders (PMs, CPOs, Founders) and Customer Success Managers (CSMs) who need to understand user behavior deeply to improve activation, engagement, and retention.
GrowthCues connects directly to your data warehouse to analyze your raw product data. To make the analysis fast and efficient, we securely store a copy of this data (up to 90 days) within our own environment on Google Cloud Platform (GCP).
Your data will be stored and processed in EU or US, depending on your choice during GrowthCues account creation.
We understand that data security is critical, and take it very seriously. Here's how we protect your data:
✅ Secure Infrastructure: Your data is stored within GCP's highly secure environment, which includes multiple layers of protection and adheres to industry best practices.
✅ Encryption at Rest and in Transit: All data is encrypted both during transmission and while stored within our GCP environment.
✅ Strict Access Controls: We maintain rigorous access controls to ensure that only authorized personnel can access your data.
✅ Data Minimization: We only store the data necessary for analysis and generating insights.
That's great! Then you know that knowing how your users use your product is key to growing your product.
However, finding relevant growth signals from product data is challenging. Uncovering correlations between your feature usage and account activation or retention, is something that requires deep analytical skills, time, and probably a lot of coffee ☕
GrowthCues can augment your current product analytics with insights that explain how your product influences product activation and retention. It uncovers product engagement issues and opportunities automatically.
Oh, and don't forget the predictive insights that you allow you to take care of churn and activation issues proactively!
✅ You can skip the analytics part and go straight to product growth insights. The automated product analytics capabilities of GrowthCues will uncover product growth signals, both the good and the bad, from your product data every day. And send them to your team's Slack!
✅ You will understand what features and usage patterns in your product truly drive account activation and retention.
✅ You don't have to setup and maintain complex dashboards and queries for tracking product growth signals from your product data anymore.
✅ GrowthCues stays always up to date with your product and your ever-changing user and account patterns: the AI is trained weekly to cater for changes in your product. No more need for updating those pesky healthscores after product changes.
✅ The predictive insights allow you to take care of churn and activation issues proactively.
GrowthCues assumes that you have product data from Segment or RudderStack in BigQuery or Snowflake data warehouse. You should be following the best practices of B2B SaaS product analytics when it comes to collecting data about users and acconts. See: https://segment.com/docs/connections/spec/b2b-saas/
Yes indeed. You can try GrowthCues for free for 7 days. No credit card is needed.
The free trial gives you a limited access to the Blossom-plan, including:
✅ Up-to 25 active accounts (vs. up-to 1000 in paid plans).
✅ Predictive health scores.
✅ Access to GrowthCues for your team members through Slack integration.
Features
Seed
Sprout
Blossom
How It Works
After the import, GrowthCues applies machine learning and AI over your product data to uncover valuable insights regarding product growth. Product data import and the analytics are run daily. Machine learning models are re-trained weekly to keep up with the changes in your product, as well as your users.
GrowthCues applies predictive AI, generative AI, and explainable AI techniques and technologies over your product data. By combining these technologies in novel ways, GrowthCues is able to automate product data analytics that previously have required deep data analytics expertise, manual work and time (for example identifying the influence between account activation and product usage patterns).
GrowthCues assumes that the data in your warehouse follows the Segment schema and that you have used the "group" specification accordingly. Either Segment or RudderStack is supported as the source of the event data at the moment.
