Get Product-Led Growth Signals for Your GTM Workflows -without a Data Team

GrowthCues is an AI-native product & customer analytics tool designed specifically for growth-stage B2B SaaS teams. It connects to your product usage data and transforms it into actionable insights to help you reduce churn and drive customer success and product growth proactively.

GrowthCues securely accesses your product usage data from your existing data warehouse (using standard Segment/Rudderstack schemas). Our AI then analyzes user behavior patterns automatically to generate Core and Intelligent Insights, build enriched Company Profiles, and deliver key updates to your team.

GrowthCues is built for product and customer-focused B2B SaaS teams in growth-stage companies wanting to leverage their product usage data for scaling customer success and product growth. It's especially valuable for businesses leveraging Product-Led Growth (PLG) strategies who want to deeply understand what drives product activation, customer retention, or expansion.

Monthly Active Accounts (MAAs) are calculated based on the number of unique accounts that have had at least one active user within a given month. An active user is defined as a user who has performed a meaningful action in your product, such as logging in, using a key feature, or completing a specific task.

For example, if Account A has 3 users and only 2 of them were active in a month, Account A counts as 1 MAA. If Account B has 5 users and all were active, Account B also counts as 1 MAA. Therefore, in this scenario, you would have a total of 2 MAAs for that month.

GrowthCues connects directly to your data warehouse to analyze your raw product data. To make the analysis fast and efficient, we securely store a copy of this data (up to 90 days) within our own environment on Google Cloud Platform (GCP).

Your data will be stored and processed in EU or US, depending on your choice during GrowthCues account creation.

We understand that data security is critical, and take it very seriously. Here's how we protect your data:

• ✅ Secure Infrastructure: Your data is stored within GCP's highly secure environment, which includes multiple layers of protection and adheres to industry best practices.
• ✅ Encryption at Rest and in Transit: All data is encrypted both during transmission and while stored within our GCP environment.
• ✅ Strict Access Controls: We maintain rigorous access controls to ensure that only authorized personnel can access your data.
• ✅ Data Minimization: We only store the data necessary for analysis and generating insights.

While conventional product analytics tools show what your users are doing, GrowthCues focuses on the why and what next at the account-level. This is especially useful for driving customer success and product-led growth in your B2B SaaS. GrowthCues provides predictive insights (e.g., churn risk, expansion signals), prescriptive recommendations, automated analysis, and enriched company context, moving beyond standard dashboards to guide proactive customer engagement and efficient product-led growth.

• ✅ You can skip the analytics part and go straight to product growth insights. The automated product analytics capabilities of GrowthCues will uncover product growth signals, both the good and the bad, from your product data every day. And send them to your team's Slack!
• ✅ You get account-level B2B SaaS metrics out-of-the-box, something that conventional product analytics tools don't usually provide (or are behind high-price plans and add-ons).
• ✅ You will understand what features and usage patterns in your product truly drive account activation and retention.
• ✅ You don't have to setup and maintain complex dashboards and queries for tracking product growth signals from your product data anymore.
• ✅ GrowthCues stays always up to date with your product and your ever-changing user and account patterns: the AI is trained weekly to cater for changes in your product. No more need for updating those pesky healthscores after product changes.
• ✅ The predictive insights allow you to take care of churn and activation issues proactively.

GrowthCues assumes that you have product data from Segment or RudderStack, or product analytics tool. For CDPs, we support integration through multiple data warehouses. In event tracking you should be following the best practices of B2B SaaS product analytics when it comes to collecting data about users and accounts. See for example: https://segment.com/docs/connections/spec/b2b-saas/

Yes! We offer a full-featured 7-day free trial. This allows you to connect your own data and experience the insights GrowthCues can generate firsthand. No credit card is required to sign up for the trial.

The free trial gives you a limited access to the Growth-plan, including:

• ✅ Up to 50 Monthly Active Accounts.
• ✅ Intelligent Insights.
• ✅ Single Customer Journey.
• ✅ Intelligent Account Profiles.
• ✅ Access to GrowthCues for your team members through the Slack integration.