Turn Your Product Usage Data Into
Customer Insights
GrowthCues helps B2B SaaS customer success teams uncover actionable insights from product usage data intelligently. Understand customer behavior and product growth without complex dashboards, dedicated data teams, or time-consuming analysis.
Struggling to Turn Product Usage Data into Actionable Customer Insights? 🪄
You know your product usage data holds the key to growth and success. But translating raw usage numbers into strategies that improve customer success and retention is challenging.
❗Dashboards Show the 'What', Not the 'Why': Standard product analytics tools show what has happened, but rarely explain why things are happening or which specific customers need attention most. Your dashboards don't give you the answers you need?
❗Analysis Takes Valuable Time: Your team spends significant time analyzing data, pulling them away from engaging customers and strategic work.
❗Reacting Too Late: Are you often discovering issues like churn risk or activation problems only after they've become critical?
❗Missing Crucial Context: You need to understand how product usage impacts customer retention and activation, but uncovering those correlations feels impossible without an army of data scientists.
❗Insights Don't Reach the Front Lines: Translating product usage data findings into practical actions for your customer success can be difficult.
➡️ You need a clearer path from product usage data to deep customer understanding and effective action.
GrowthCues: Understand Your Customers, Act Proactively
GrowthCues connects complex product usage data with clear, actionable customer insights. We help your Product and Customer Success teams understand how customers use your product, why their behavior matters, and what steps to take next.
💡 Get Explanations, Not Just Charts: Receive AI-generated summaries in plain English that clarify complex trends, specifically for individual customers.
💡 Guide Your Customer Success Efforts: Automatically identify customers needing attention, explain the reasons, and suggest practical actions for your CSMs.
💡 See the Full Picture with Context: Understand the 'who' behind the usage with relevant company data displayed alongside product analytics. Identify the drivers and blockers for customer retention and activation.
💡 Shift from Reactive to Proactive: Pinpoint potential churn, activation hurdles, and expansion opportunities early using predictive health scores and influence analysis.
💡 Automate Complex Analysis: Free up your team by letting our AI handle the intensive work of data correlation, pattern recognition, and interpretation.
How It Works
Getting started with GrowthCues is designed to be simple and efficient.
✅ Connect Your Data Warehouse: Securely link GrowthCues to your existing BigQuery or Snowflake warehouse containing your Segment or RudderStack data. Setup is quick, requiring no complex configurations. Your data remains secure, processed in your chosen region - EU or US.
✅ AI Analysis Engine: Our AI analyzes hundreds of factors daily – engagement patterns, customer retention signals, activation steps, and more – focusing on individual customer accounts. AI models are updated frequently to stay relevant to your product and user behavior.
✅ Receive Clear Customer Insights: Get understandable, narrative insights enriched with context and practical recommendations, accessible in the GrowthCues app and summarized in daily Slack digests. Know which customers need focus and what your team can do.
Your Daily Customer Intelligence Hub
GrowthCues transforms raw product usage data into the clarity and direction your Customer Success team needs to retain and grow accounts effectively.
Automated Product Analytics
No Dashboards Needed!
GrowthCues connects to your usage data and handles the essential analysis for you. It monitors key B2B metrics and uses AI to flag important shifts in customer engagement or potential risks as they emerge. This frees your team from routine data checks, allowing more time for customer conversations.
Core Insights
From Usage Data to Daily Direction
Understand current customer engagement and receive actionable guidance. We provide clear, daily summaries of usage trends and journey patterns, then suggest concrete next steps your customer success team can take based on the immediate situation – helping you quickly address friction points or build on positive signals discovered in the data.
Intelligent Insights
See the Future, Understand the 'Why'
Look ahead, not just behind. Our AI predicts which customers are likely to churn or are showing signs of expansion potential. Crucially, it also explains the key behaviors driving these predictions. This allows your CS team to intervene proactively with the right message and effectively prioritize outreach based on both future risk and opportunity.
Company Profiles
Complete Customer Context at Your Fingertips
Get a truly holistic view of every customer, instantly. Our profiles automatically combine critical internal data (usage metrics, Core & Intelligent Insights, predictive health scores) with automatically enriched external company context sourced directly from the web (like industry, size, funding stage, recent news, and key social/website links). This eliminates most manual research, saves your team valuable time before calls, and provides the complete picture needed to deeply understand account health and tailor engagement effectively for retention and growth.
Slack Integration
Insights Delivered to Your Workflow
Bring essential customer intelligence directly into your team’s daily conversations. Configure GrowthCues to send concise daily updates on significant insights, recommendations, churn alerts, or growth opportunities to your chosen Slack channels. Keep everyone informed and enable quicker collaboration on customer actions without needing to constantly check another platform.
Pricing
Questions & Answers
GrowthCues is an AI-native analytics tool designed specifically for B2B SaaS Customer Success teams. It connects to your product usage data and transforms it into actionable insights to help you reduce churn and drive customer growth proactively.
GrowthCues securely accesses your product usage data from your existing data warehouse (using standard Segment/Rudderstack schemas). Our AI then analyzes user behavior patterns automatically to generate Core and Intelligent Insights, build enriched Company Profiles, and deliver key updates to your team.
GrowthCues is built primarily for Customer Success teams at B2B SaaS companies. It's especially valuable for businesses leveraging Product-Led Growth (PLG) strategies who want to use product data to deeply understand and engage their customers. Product teams also find the insights valuable.
GrowthCues connects directly to your data warehouse to analyze your raw product data. To make the analysis fast and efficient, we securely store a copy of this data (up to 90 days) within our own environment on Google Cloud Platform (GCP).
Your data will be stored and processed in EU or US, depending on your choice during GrowthCues account creation.
We understand that data security is critical, and take it very seriously. Here's how we protect your data:
✅ Secure Infrastructure: Your data is stored within GCP's highly secure environment, which includes multiple layers of protection and adheres to industry best practices.
✅ Encryption at Rest and in Transit: All data is encrypted both during transmission and while stored within our GCP environment.
✅ Strict Access Controls: We maintain rigorous access controls to ensure that only authorized personnel can access your data.
✅ Data Minimization: We only store the data necessary for analysis and generating insights.
While conventional product analytics tools show what users are doing, GrowthCues focuses on the why and what next specifically for Customer Success outcomes. We provide AI-driven predictive insights (e.g., churn risk, expansion signals), prescriptive recommendations, automated analysis, and enriched company context, moving beyond standard dashboards to guide proactive customer engagement.
✅ You can skip the analytics part and go straight to product growth insights. The automated product analytics capabilities of GrowthCues will uncover product growth signals, both the good and the bad, from your product data every day. And send them to your team's Slack!
✅ You will understand what features and usage patterns in your product truly drive account activation and retention.
✅ You don't have to setup and maintain complex dashboards and queries for tracking product growth signals from your product data anymore.
✅ GrowthCues stays always up to date with your product and your ever-changing user and account patterns: the AI is trained weekly to cater for changes in your product. No more need for updating those pesky healthscores after product changes.
✅ The predictive insights allow you to take care of churn and activation issues proactively.
GrowthCues assumes that you have product data from Segment or RudderStack in BigQuery or Snowflake data warehouse. You should be following the best practices of B2B SaaS product analytics when it comes to collecting data about users and acconts. See: https://segment.com/docs/connections/spec/b2b-saas/
Yes! We offer a full-featured 7-day free trial. This allows you to connect your own data and experience the insights GrowthCues can generate firsthand. No credit card is required to sign up for the trial.
The free trial gives you a limited access to the Growth-plan, including:
✅ Up-to 25 active accounts (vs. up-to 1000 in paid plans).
✅ Intelligent Insights.
✅ Company Profiles.
✅ Access to GrowthCues for your team members through the Slack integration.
